FRANKFURT, Germany–Next year, the Ambiente fair will be held in Frankfurt Feb. 15 – 19, moving to the third weekend of the month to accommodate Chinese New Year, according to fair owner and organizer Messe Frankfurt.
These new dates are “particularly advantageous” in terms of the Chinese New Year, a traditional new year’s festival that plays an important role not only in China “but also far beyond the borders of
the People’s Republic,” the company said in a statement.
Nicolette Naumann, vice president Ambiente/Tendence, said, “The dates of international trade fairs are carefully planned with respect to each other, which makes it very difficult to react to flexible holidays. Therefore, I am particularly pleased that we have been able to avoid a clash of dates in the appointments diaries of our Asian exhibitors and visitors. Our aim is to give all Ambiente participants the opportunity to focus solely on a successful fair.”