Lifetime’s Robert Reichenbach, 65

Robert Reichenbach

Robert Reichenbach

GARDEN CITY, N.Y.–Lifetime Brands Executive Vice President Robert Edmund Reichenbach died on Dec. 10. He was 65.

Reichenbach, who amassed more than 40 years of experience in the housewares and retail industries, was also president of the Cookware Manufacturers Association.

“Bob was both a friend and a most valuable associate who inspired all of us,” said Jeff Siegel, chairman and CEO of Lifetime Brands, Inc. “He was a truly dedicated executive, who from the day he was diagnosed with cancer, did everything he could to ensure that his division would continue to prosper without him. When I visited him last week, all he wanted to talk about was what I should do to follow his succession plan. I will truly miss him.”

Reichenbach joined Lifetime Brands in 2001 as president of the cutlery, cutting boards and bakeware division, and was promoted to executive vice president of the company in 2002. Reichenbach was a student of some of the best merchants in the business and had a natural knack for using the classic retailing method of “identify, intensify and exploit” for his categories, Lifetime said. He also helped launch and grow several brands for the company, including Sabatier, KitchenAid, and Guy Fieri.  Prior to joining Lifetime, Reichenbach served as senior vice president, general merchandise manager at Linen ’N Things. He also worked for Federated Department Stores, holding positions including senior vice president, general merchandise manager for the home division of the A&S/Jordan Marsh unit, and chairman of the Federated Corporation Housewares Committee.

“In the last few months while Bob was fighting his illness he set an example of courage, humility, and true professionalism for everyone at Lifetime Brands,” said Mary Regan, senior vice president/chief marketing officer of Lifetime Brands’ cookware and bakeware division. “Bob will be remembered as a special person, a true professional who loved innovation, developing products, and mentoring and training the next generation to carry on his passion for the housewares industry. He created ‘Lifetime University,’ an internship program that trained many existing Lifetime Brands employees, as well as industry employees. This will be a living legacy to his commitment to the retail community.”

Reichenbach is survived by his wife Virginia; daughters Noelle and Nicole; stepsons Victor and Jay; and three sisters, Grace, Ann and Cathy.

A wake will take place on Friday, Dec. 13 from 5-9 p.m. at the Edwin L. Bennett Funeral Home, 824 Scarsdale Avenue, Scarsdale, N.Y. The funeral will take place on Saturday, Dec. 14 at 11 a.m. at St. Pius X Roman Catholic Church, 91 Secor Road, Scarsdale, N.Y.