HOLLYWOOD, Fla.–WomenCertified Inc., an advocate for female consumers, has honored Lenox with the 2014 Women’s Choice Award seal. This award designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to others.
“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,” said Delia Passi, CEO and founder of WomenCertified Inc. “By carrying the Women’s Choice Award seal, companies like Lenox signify their commitment to empower women to make smart buying choices.”
Passi said the award doesn’t just signify that Lenox has women’s favor—it signifies that women are willing to recommend it to others. “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number-one consumer [segment]–women,” Passi said.
“We are thrilled to be recognized as the fine dining and giftware brand of choice,” said Lenox President Lester Gribetz. “For 125 years Lenox has continued to be relevant with beautiful new collections added every year. As a result of our tremendous quality and design expertise, Lenox is the entertaining and bridal authority and we continue to be the number-one purveyor of fine china, casual dinnerware and stainless flatware. We are proud of our made-in-America heritage and couldn’t be more thrilled to receive this prestigious award.”
Lenox will display its trophy award in its Forty One Madison showroom during the New York Tabletop Show this week.