Lenox Partners with David's Bridal on Marketing Campaign
Posted on October 3, 2011 by
BRISTOL, Pa.-Lenox has been granted exclusive rights to market its tabletop collections at David's Bridal, the wedding apparel and accessory retailer.
Under the new agreement that begins this month, Lenox can offer every bride who registers at a David's Bridal store a brochure showcasing its many collections of dinnerware, flatware, stemware and serveware. David's Bridal has more than 300 stores in the U.S., Canada and Puerto Rico.
"As an American company, celebrating more than 120 years of American design and craftsmanship, we couldn't be more thrilled to partner with another iconic American brand," said Lester Gribetz, president of Lenox Corporation. "David's Bridal's demographic is closely aligned with that of the Lenox brand, providing Lenox with a wonderful opportunity to broaden our reach and connect with more bridal registry customers. We are privileged to be the tabletop authority of choice helping David's Bridal brides register for a world of entertaining possibilities."