BRISTOL, Pa.-Lenox Corp. has entered into a joint venture with Germany-based Arzberg Porzellan, a deal that gives Arzberg Porzellan the exclusive rights to distribute Lenox’s tableware and giftware collection throughout Germany, Austria, Switzerland, Belgium, The Netherlands and Luxembourg.
Also part of the deal, Lenox has agreed to become the exclusive distributor of Arzberg Porzellan’s products in North American and select markets in Asia. Lenox will introduce the Arzberg Porzellan collection during the International Home + Housewares Show in Chicago next month, and will display the line during the New York Tabletop Show in April.
Lester Gribetz, Lenox’s president, said the joint venture “will significantly increase the Lenox brand’s presence in Europe.”
Andreas Klier, export manager for Arzberg Porzellan, said both the North American and Asian markets “offer an incredible untapped opportunity” for the company.