IHA Fosters Foreign Press Relations
Posted on November 6, 2013 by
LONDON-The International Housewares Association held its first-ever press event outside of the U.S. last month at the Good Housekeeping Institute in London, featuring 13 IHA members showcasing their products for the British consumer press.
Anchor Hocking Glass, Creative Tops, J.K. Adams, JML, Knightsbridge Global, Lodge Mfg., MadeSmart Housewares, Microplane, Nordic Ware, Progressive International, simplehuman, Trudeau and Wilton Brands showed off products that included cookware, bakeware, cutlery, dinnerware, cleaning products, kitchen tools and accessories, and cake decorating items.
More than 30 journalists from key consumer and trade publications attended, the IHA said, including Bella, Best, CHA, Cosmopolitan, Country Living, Easy Cook, Essentials, Good Housekeeping, Hearst Lifestyle Group, House Beautiful, Progressive Housewares, The Lady and Your Home.