i2i Events Groups Appoints Truesdale Sales Manager

Katherine Truesdale

Katherine Truesdale

LONDON–Exhibition planner i2i Events Group has appointed Katherine Truesdale sales manager for North America, where she will focus primarily on the giftware, fashion, jewelry, home furnishings and housewares sectors.

Spring Fair and Pure London are among the worldwide events organized by i2i Events Group.

“Katherine has a wealth of valuable experience and we are delighted to welcome her to i2i Events Group,” said Hans Stoter, i2i Events Group international sales director. “We have identified North America as a key growth area for some of our established events going forward, and Katherine will work to initiate and develop our links with the market and increase our exhibitor and visitor representation from the region.”

Truesdale has more than  20 years of experience, including the management and production of international events, particularly in the textiles, hospitality and consumer goods industries. Prior to joining i2i Events Group, Truesdale spent six years as international sales and marketing manager with Ambiente for Messe Frankfurt and three years as trade show manager of Intima America. Truesdale has also worked with VNU Expositions and Urban Expositions.