Housewares Veterans Launch Market Research Firm
FLEMINGTON, N.J.-Market research firms Albing International Marketing and Marsha Everton LLC have partnered to create The AIMsights Group. AIMsights is a marketing consulting firm dedicated to helping companies market and sell to Millennials and Baby Boomers.
Through research, analysis, strategic planning services and business tools, AIMsights helps companies identify and profitably market to these two target groups, the company said. The underlying goal is to leverage data behind purchasing and shopping behaviors of Millennials and Baby Boomers to help businesses targeting these markets gain a competitive edge.
The AIMsights Group principals are Robin Albing, the founder of Albing International Marketing who has focused her research on Millennials, and Marsha Everton, former president and CEO of The Pfaltzgraff Co. and a member of several boards, including the International Housewares Association, National Retail Federation and The Bon-Ton Stores, Inc. Everton said her research and experience has centered on Baby Boomers.
"This will be a high-synergy partnership as a result of the complementary expertise of Marsha and myself," said Albing. "For the first time in history, the younger generation has a stronger set of specific skills than the preceding generation, specifically when it comes to new technology and social media. This has disrupted the traditional role of Baby Boomers, and has created a groundswell of change for businesses who target these two segments. The AIMsights Group was created to aid businesses in navigating and profiting from this change."
Everton added that AIMsights is uniquely suited to guide companies through this new landscape and to offer the means necessary for success. "Having worked directly with leading lifestyle brands and retailers, we have first-hand experience in the industry," she said. "We understand the nuances of the consumer markets they are trying to reach, and are dedicated to providing them with the tools they need to drive growth."
The company will share the findings of its recent research, "The M@B Factor, a new blueprint for capturing the business of Millennials and Boomers" during the International Home + Housewares Show next month.