ROSEMONT, Ill.–Experts whose ideas influence what consumers see on store shelves will take center stage at next month’s 2014 International Home + Housewares Show as part of the Show’s educational sessions.
Presenting these free sessions will be Michelle Schumaker, Home Goods Branding Lead at Google, Inc.; leading color forecaster Leatrice (Lee) Eiseman, executive director of the Pantone Color Institute; and Tom Mirabile, senior vice president, global trend and design at Lifetime Brands, Inc., who offers his vision for the top consumer trends of 2014.
In “Rethinking the Shopper’s Path to Purchase” at noon Sunday, March 16, Schumaker will present Google search data and the results of a new custom consumer housewares research study that will help attendees better understand the new technology-driven path to purchase, and build targeted marketing strategies to own the new “digital shelf.”
Mirabile’s presentation, “Top Trends for 2014—The New Normal: How to Survive and Thrive in Our Erratic Marketplace,” will track changes in the consumer mindset and how that impacts housewares manufacturers and retailers alike. The presentation begins at 7:30 a.m. Monday, March 17.
At noon Monday, Eiseman will talk about coming color trends in “New Harmonies: Changing Themes in Color/Design Trends.”
“There is much more creativity going on and consumers in general are looking for things that are a little different than what they’ve had before,” Eiseman said.
To close out the educational sessions on Tuesday, March 18, Eiseman and Mirabile will come together in a joint presentation, “Engaging the Consumer: Facts vs. Fictions in
Lifestyle and Color.”