MILAN, Italy–Many historic “Made in Italy” brands are returning to the Italian trade show Macef in January, including Sia, Richard Ginori and Bialetti, while several other tabletop companies, including Alessi, Villeroy & Boch, Ballarini and Barazzoni, have renewed their commitment to the show, organizers said.
“Macef is experiencing a particularly positive moment,” said Marco Serioli, executive director of Fiero Milano Rassenge, which manages the show. “We are reactivating … the virtuous cycle that led Macef to be the biggest, most important housewares industry show in the ’90s.”
The show takes place Jan. 27-30 in Milan and maintains the Thursday through Sunday format that was successfully implemented last September. The two pavilions that are devoted to Table and Kitchen, 1/3 and 2/4, will be combined in a single area.