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Gibson: Mizrahi Collection Boosting Flatware Business


Posted on July 26, 2012 by HFN Staff

Georgina flatware. gibsonusa.comGeorgina flatware. gibsonusa.com

The new license agreement between Isaac Mizrahi and Gibson Overseas has created an additional path for growth for Gibson's flatware business, the company said.

Since establishing its partnership with Mizrahi and Xcel Brands earlier this year, Gibson has continued to see evidence that flatware is one of the fastest-growing segments of the company's business.

The new 20- and 45-piece mirror polish sets feature etched, honeycombed, and escutcheoned designs, among others. They were all created for the Mizrahi label ?M and showcase what the company calls "Mizrahi's gift for timeless and elegant designs."

The new flatware is part of Gibson's license for Mizrahi tabletop and housewares that includes dinnerware, cutlery, cookware, bakeware, and gadgets, which Gibson describes as "a bridge between the bridal and housewares markets."