Gibson, Jarden Partner on Crock-Pot Cookware

The Crock-Pot Dutch oven

The Crock-Pot Dutch oven

COMMERCE, Calif.–Gibson Overseas and Jarden Consumer Solutions have extended their alliance to include a new line of cast iron Dutch ovens, flame-proof casserole vessels and soup bowls under the Crock-Pot brand.

The Dutch oven and casserole are oven-, microwave-, stovetop- and freezer-safe. They are also flame-proof, enabling consumers to brown, braise, serve and freeze food using the same Crock-Pot cookware. The new line offers reactive glaze finishing on the soup bowls and a ribbed design on the stove-to-table ceramic casseroles. A variety of recipes are included in the new Crock-Pot line.

“Consumers know and love the Crock-Pot brand,” said Sal Gabbay, president of Gibson. “The new line focuses on key items that perfectly complement the existing slow cookers and will create compelling merchandising opportunities in all retail channels.”

Gibson and Jarden also partner on the Sunbeam, Oster and Mr. Coffee brands.