Forty One Madison Launches Tabletop Market App
Posted on September 9, 2013 by
The Forty One Madison App
NEW YORK-The New York Tabletop Market, which takes place next month at permanent showroom building Forty One Madison, has created its own application, which goes live Sept. 16.
"With the creation of the Forty One Madison App, we're making our showroom directory, many of our buyer services and other information essentials more immediately accessible with the swipe of a finger and touch of a button on hand-held devices," said Laurie Burns, Forty One Madison senior vice president and director. "Our goal is to make the experience for visitors to the show more convenient, efficient and productive."
Showroom listings are the cornerstone of the app, and they are organized three ways: alphabetically, by floor and by category. An image gallery also is accessible, featuring a company's newest products. Users can connect directly with individual companies. There is also a "To Do" section, allowing the user to keep a record of the specific showrooms to visit. A range of nearby restaurants are listed, with a link to Google maps, along with instant access to direct calling for a reservation. The app links to Forty One's Facebook page and there's an integrated Twitter feed.
The app is free and available in native version for Apple, Android and Blackberry 10, plus in mobile web version for all other device models.
During the Tabletop Show week, which takes place Oct. 15-18, "Get The App in a Snap" ambassadors will be posted in the lobby and armed with mobile devices to help demonstrate the usage, answer questions and help users become familiar with the system. "The guide is very intuitive and easy to navigate, and, coming on the heels of our new building-wide Wi Fi system, it underscores how deeply committed we are to supporting both our showrooms and the retailers who shop the building," Burns said.
The building will also herald new showroom openings. Homer Laughlin will have a larger presence on the 16th floor to house its hospitality and hotelware division. Three brands will occupy this redesigned space: Homer Laughlin China, Hall China and RAK Ceramics, a modern, lightweight porcelain that Homer Laughlin exclusively distributes in this country. In taking on an adjacent space, the company has more than doubled its footprint. "We've got great brands in both our retail and our foodservice divisions," said Richard Brinkman, vice president of sales and marketing. "So, this additional space has allowed us to properly present the full scope. Forty One Madison is synonymous with tabletop. Most food and beverage directors, chefs and top hospitality managers know that they can find their tabletop resources at this one address in New York City."
On the 17th floor, Prouna has doubled its space. The company is now broadening its offering as the exclusive North American distributor for several high-end brands produced in Europe. Added to its portfolio and represented in the showroom are Val Saint Lambert Crystal, Jacques Pergay porcelain, Lehmann Glass, Villari porcelain and candles and Claudia Barbari Linens. A newcomer to Forty One Madison and the U.S. marketplace is Guy Degrenne Group, the French cutlery manufacturer, on the 15th floor, displaying its collections for retail as well as for hospitality. Two new showrooms on the 19th floor include Lee's Group International, best known for trend in melamine, acrylic and other materials. In addition to custom products, Lee's will feature Laurie Gates licensed products in mixed materials. Kavalier Glass also is opening on this floor. This 176 year-old Czech factory is known globally for its borosilicate glass products. Kavalier will also showcase its brands Walther-Glas and Bohemia Crystal.
"The global representation at Forty One Madison continues to grow, and buyers should be especially excited to see such a robust range of products from these European-based factories," said Burns.
LUXE Interiors + Design magazine will produce the tablesettings that will line the lobby. Editor-in-Chief Pamela Jaccarino has tapped New York interior designer Scott Sanders to fashion the vignettes that will be themed "The American Home." Additionally, on Thursday of Tabletop Market, Jaccarino and Sanders will headline Interior Designer Day, co-hosting with Forty One Madison a welcome breakfast for design professionals that will include an informal dialogue on current tabletop trends. Following this 9:30-10:30 a.m. presentation, guests will be able to visit and explore the 30-plus showrooms that participate in this program.