Former Zrike Execs to Debut R Squared in Atlanta

David Zrike

David Zrike

ATLANTA–David Zrike and Gary Darwin, formerly of The Zrike Company, have joined R Squared Sales and Logistics, a new company that will create and sell tabletop and housewares. The company will debut its tabletop collections at the Atlanta International Gift & Home Furnishings Market this week in Building 2 of AmericasMart on the ninth floor.

Licensed lines will include Disney, Bombay, Dena Designs, LuLu DK and several others that will be announced shortly, said Zrike, vice president of marketing and product development. Darwin serves as vice president, sales.

The Moonachie, N.J.-based company is owned by David Rothenberg of Diamond Wholesale, a large wholesale and logistics company selling name-brand health and beauty care and general merchandise to health and drug stores. “The new partnership’s goal is to penetrate health and grocery stores with the new brand portfolio,” Zrike said.

Diamond Wholesale owns a large warehouse and distribution center in Moonachie.