EveryWare Global Acquires British Bakeware Company

       

       

LANCASTER, Ohio-EveryWare Global has acquired the George Wilkinson and Samuel Groves business units of Metalrax Housewares, a maker and provider of metal bakeware, cooking utensils and catering supplies.

Based in the U.K., George Wilkinson and Samuel Groves design, manufacture and distribute branded and private-label bakeware, kitchenware and catering supplies to major U.K.-based retailers and foodservice operators. The acquisition brings a broad portfolio of brands including Mermaid, Great British Bakeware, Le Buffet, Longlife, ecoChef and RTA.

“The acquisition of the George Wilkinson and Samuel Groves businesses significantly strengthens our United Kingdom presence and demonstrates our aggressive execution of our international growth strategy,” said John Sheppard, CEO of EveryWare. “By enhancing our product portfolio and adding local manufacturing capabilities, we believe that there is strong sales growth potential in the U.K. market.”