Denby Changes Selling Strategy in Canada

       

       

SOMERSET, N.J.–Tabletop maker Denby will now sell directly to Canadian retailers from its U.S. subsidiary business, reflecting a change in its market representation strategy. Previously Denby had independent distributor in Canada to handle that market.

Todd Jarvis, director of sales, will lead the market development of Denby in Canada.

“Denby has a rich history in Canada and our brand is exceptionally well known for the quality of our dinnerware and glassware as well as our expertise with the bridal customer,” said Lynne Okulski, president of Denby USA. “We have a clear strategy to expand the Denby brand into new product categories such as cookshop and kitchen accessories and we feel strongly that it is most beneficial to service our retail partners directly.”