Program your DVR for the The Katie Show on May 1. That’s when Madison’s April in New York, one of Cru’s most inspirational dinnerware designs, will be featured on a segment with Sandra Lee and Vanna White. The pattern was designed by a talented young girl named Madison who envisioned New York in bloom in the spring. Madison later succumbed to cancer, but Cru put the pattern, with its beautiful pale blue border and cherry blossom design, into production. Cru donates a portion of the proceeds from the sale of that pattern to St. Jude Children’s Research Hospital, which is well known for its work with children who have cancer.
When Kelli Bishop, an art director for The Katie Show, the talk show hosted by Katie Couric, saw Cru’s dinnerware, she said she knew she wanted to feature it on the show. Not only did she love the company’s designs—which she described as contemporary yet traditional enough to be used for a number of different segments and seasons—but she was also drawn to the backstory of Madison’s April. Bishop decided to feature the dinnerware on a segment in which Lee discusses how to set a pretty spring table using a butterfly theme. Madison’s April fits in beautifully. The cause behind it also appeals to Couric, who lost her husband to cancer several years ago.
Cru is thrilled about the exposure, but it deserves national attention for the good work it does, not just at home but abroad. The company, which manufactures in Bangladesh, among other places, is committed to helping the people there through the digging of water wells. It has donated dinnerware to a women’s shelter, and coffee presses to help build an orphanage in Haiti. The company’s website reads “Cru understands that we have a social responsibility and want to make sure to give back to those who need it most.” This spring, it continues the mission. – Allison Zisko