Ambiente Attendance Grew: Messe Frankfurt

Ambiente, The ShowFRANKFURT, Germany–Messe Frankfurt reported an increase in visitors and exhibitors for “the most successful Ambiente for more than a decade.” The show took place earlier this month.

The number of visitors increased 3.5 percent, with 144,000 buyers from 161 countries. The number of exhibitors compared to last year increased by 10.

“Ambiente has never been so international and important for the sector as today. This confirms our positioning of the Ambiente brand as the world’s leading trade fair for the consumer-goods market. The positive economic climate in Germany and the upturn in the world economy have given the fair a substantial boost,” said Detlef Braun, member of Messe Frankfurt’s board of management.

More than half of the trade visitors came from outside Germany. The top 10 visitor nations after Germany were Italy, France, the Netherlands, the United States, Great Britain, Switzerland, Spain, China, Turkey and Russia. While the number of German visitors remained stable, Ambiente welcomed more visitors from all growth regions of the world, Messe Frankfurt said.