NEW YORK-Dannielle Kyrillos, editor-at-large of online resource, dailycandy.com, discussed “Womenomics” and the impact of the empowered female consumer during a keynote address hosted by showroom building Forty One Madison during the Tabletop Show earlier this week.

According to Kyrillos, more women than men are graduating college, twice as many entrepreneurs are females, and 85 percent of all purchasing decisions are made by women, who are about to overtake the American workforce as the majority among all wage earners.

Armed with these statistics, Kyrillos shed light on this “spender gender” for an audience of approximately 100 retail buyers and manufacturers in attendance at Forty One. She provided suggestions on how to reach out and win over this population segment, something dailycandy has succeeded in achieving over the past 10 years since its founding, with more than 3.3 million subscribers, predominantly women.

Kyrillos made a compelling case for the need to speak to women through use of the Internet and social media platforms, such as Facebook and Twitter. “Women are heavy mobile Web users and account for 60 percent of online shopping. Fifty-seven percent of Twitter users are women,” she said. And, from her dailycandy experience she reported that, of those women who read about a recommended product, 77 percent will seek it out in a store.