Exclusive Line of GoodWeave Rugs Launches at Macy's
Posted on June 21, 2011 by
NEW YORK-An exclusive line of GoodWeave rugs has launched at 10 Macy's stores in New York and New Jersey, all with the GoodWeave label, which certifies that the rugs were not made with child labor. In addition, Macy's Herald Square location will host a photo exhibit on the eighth floor entitled Faces of Freedom from June 28 through July 22 to celebrate the new line as well as give consumers a closer look at GoodWeave's meaningful work and the craft of rug making.
"As one of the world's largest and most respected retailers, Macy's has taken a pioneering step in social responsibility by making GoodWeave certified rugs available to its customers," said Nina Smith, executive director of GoodWeave USA. "This is a turning point in the fight against child labor."
Retailing for between $250 and $1,995, the GoodWeave collection includes 20 styles available in various sizes and in four collections. The Cascade group consists of handmade wool pile casual rugs in bold and vibrant solid colors, while the Good Life collection has handmade, wool pile whimsical rugs with drawings and sayings. Classic Persian designs are the focus of the Miramar line of handmade, wool pile rugs. And in fun leopard and tiger shapes, the Safari collection consists of handmade, wool pile scatter rugs.
The Faces of Freedom exhibit adds a personal touch to the campaign, featuring the faces of some of the 9,000 children GoodWeave has assisted to date.
"By buying a handwoven rug at Macy's with the GoodWeave label, shoppers are helping to support families and build sustainable communities in Nepal and India, nations where poverty is widespread," said Molly Langenstein, Macy's executive vice president for fashion and new business development. "GoodWeave-certified rugs are woven by skilled adult artisans, permitting educational opportunities for children who otherwise might be required to work. A GoodWeave rug makes a beautiful statement in your home, and about making our world a better place."