BOSTON-Home furnishings website Wayfair has launched Wayfair Designer Trade Services, a program that offers designers access to products available from wayfair.com, AllModern and DwellStudio.
The new membership service enables designers, interior decorators and other trade professionals to shop across more than 7 million products and 12,000 brands. It also provides exclusive volume discounts; loyalty rewards; a dedicated concierge service to help members with projects, budgeting and other client needs; and inclusion in Wayfair’s online gallery, which showcases designers’ completed projects. The service is open to professional interior designers, landscape designers, architects, contractors, developers and real estate stagers who are members of trade organizations such as the American Society of Interior Designers or the American Institute of Architects.
Nancy Go, Wayfair’s senior director of brand marketing, said, “With the launch of our Designer Trade Services, we can now expand our reach to design professionals by giving them exclusive access to the tools and services needed to help get their jobs down effortlessly and flawlessly.”