BENTONVILLE, Ark.—Walmart is launching more than 3,500 store-specific Facebook pages through an application called “My Local Walmart,” enabling shoppers to “like” their local stores.
The “My Local Walmart” app provides locally relevant information on products, and serves as a means for the retailer to create a deeper relationship with people in communities where its stores are located, according to a joint statement from Walmart and Facebook. Shoppers can use the application to track new products, rollbacks (additional savings on prices) and in-store events such as product demonstrations. As an example of how the app works, the statement said customers planning their holiday shopping can use it to print their store map.
Stephen Quinn, executive vice president and chief marketing officer of Walmart U.S., said the app reflects the retailer’s approach to Facebook, which “allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart.”