Target Launches Liberty of London Line
Posted on February 24, 2010 by
MINNEAPOLIS-Next month, Target will launch its newest licensed line--Liberty of London for Target--which also marks the first time a Target collection has spanned so many categories, including home and gardening items, plus fashion and accessories for women, men, children and babies.
Evoking the long English heritage of bold patterns and florals for which Liberty of London is known, the line will include 25 unique prints and become available March 14 for a limited time at select locations.
"The Liberty of London for Target collection offers whimsical, contemporary design at affordable prices," said Kathee Tesija, executive vice president, merchandising, Target. "Liberty of London drew on its rich art heritage of gorgeous patterns to inspire a line of unique items that are guaranteed to bring elements of style and cheerfulness to our guests' lives."
Since 1875, Liberty & Co. has collaborated with an array of designers and artists.
"Building upon our legacy of exquisite craftsmanship and innovation, we reworked a selection of our signature floral prints into a captivating and accessible Liberty of London for Target collection," said Geoffroy de La Bourdonnaye, chief executive officer, Liberty PLC.