WHITE PLAINS, N.Y.-Surtex has launched the Surtex New Exhibitor Group on LinkedIn, an online discussion group for artists who will be making their debut at the event in May.
According to Penny Sikalis, Surtex’s manager and vice president of GLM, owner of the show, the group will enable new exhibitors to ask questions, get insights from veteran exhibitors and “learn the dos and don’ts” of the show. The group is the most recent online effort designed to help exhibitors. In December, Surtex introduced its latest series of webinars on art licensing, working with manufacturing, marketing before and after Surtex, and operations and logistics at the show.
Members of the Surtex Advisory Council, veteran exhibitors and Surtex staff will be available to respond to inquiries in the discussion group.