Shoppers Look to Buy More Home Furnishings 2011
COLUMBUS, Ohio-U.S. consumers are planning to buy more home furnishings this year, according to a report from Kantar Retail.
The research firm's monthly ShopperScape update said 35 percent of shoppers surveyed in October are either very or somewhat likely to buy home furnishings in the New Year, up from 30 percent in the same survey conducted in October 2009. The biggest jump in buying plans emerged from generation-Y consumers, whose likelihood of buying home furnishings jumped from 12 percent last year to 22 percent this year. Most of these purchases will go toward furnishings for either the bedroom or the living room, the ShopperScape report said.
"Shoppers are still cautious, with most focused on home spruce-ups and replacement buying," the report said. "The web is becoming an increasingly important tool to narrow the store-choice set. But stores remain the most important venue for shoppers looking for the latest trends in home decorating, which means retailers should continue to innovate ways to build and link demand across channels."