NEW YORK–Although its brand value expressed in dollars fell 8 percent year over year, Walmart is still overwhelmingly the nation’s most valuable retail brand, according to the Best Retail Brands report from consultancy Interbrand.
Walmart’s current total brand value is $142 billion, according to the report. The remaining top five retail brands are Target at $23.3 billion, The Home Depot at $20.3 billion, Best Buy at $18.8 billion and CVS at $16.6 billion. This was the third year in a row in which Walmart’s brand finished number one.
The report said U.S. retailers are “on the road to recovery” from the economic downturn of three years ago. “Consumer confidence has been returning. Yet people have been fundamentally changed by the recession, with markets opening up and rapid advances in technology that influence how and where people shop,” said Jez Frampton, Interbrand’s global chief executive. “For retailers, this means having to create new, exciting opportunities to truly connect with more skeptical and e-savvier customers.”