NEW YORK–QVC will launch its largest presence ever for New York Fashion Week with its first New York City pop-up store, which will also function as a broadcast studio.
Located in Rockefeller Center, the store will open to the public on Friday, Sept. 10, at 6 p.m. for the second annual Fashion’s Night Out event. It will also have a three-hour, live broadcast beginning at 9 p.m., and which will include the debut of the K-Dash by Kardashian line as well as such designers as Isaac Mizrahi, Marc Bouwer and Bradley Bayou unveiling their latest collections.
The store will remain open through Sept. 15, and will offer consumers products in such categories as fashion, beauty, jewelry, home and electronics. And for Mercedes-Benz Fashion Week, QVC will have two additional live broadcasts, on Saturday, Sept. 11, and Wednesday, Sept. 15.