RESTON, Va.–Online spending for the Nov. 1-Dec. 26 holiday period totaled $30.8 billion, an increase of 13 percent over the same period in 2009, according to comScore, the web-spending research company.
This included a 17 percent jump in online holiday spending registered in the final week of that period. Gian Fulgoni, comScore’s chairman, said the total for the entire period set a new record. “For at least this holiday season,” Fulgoni said, “the American consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices, and spend at a rate that has been slightly stronger than we had expected.”
The number one growth category for the season was computer hardware, spending for which rose 23 percent. Furniture, appliances and equipment gained 8 percent in sales during the period.