One Kings Lane Debuts First National Brand Campaign
SAN FRANCISCO-One Kings Lane has launched its first national brand campaign, titled "Design is Never Done," created by Wieden+Kennedy New York, the website's newly designated advertising agency of record.
The interactive campaign consists of three 15- and 30-second spot television commercials, digital banners and social-media elements. The first ad aired on Oct. 14 on the ABC series "Revenge," according to a joint statement from One Kings Lane and Wieden+Kennedy. The social-media aspects will launch in 2013, with print ads to follow. The campaign depicts how a simple design change can bring the transformation of a room due to the patterns, color and texture of the furnishings and decor found on One Kings Lane.
Greg Fant, chief marketing officer for One Kings Lane, said the goal of the campaign "was to capture the heart and soul of One Kings Lane through an interactive experience that demonstrates the ever-evolving design process. Our members are design enthusiasts with stories that are always being told and tastes that are continually evolving."