NPD Names Home Improvement Director
PORT WASHINGTON, N.Y.-The NPD Group has appointed Kevin Gilbert director of home improvement, reporting to Perry James, the president of home and office supplies. In this newly created position, Gilbert's key focus will be to develop and launch a new point-of-sale service for the home improvement business.
Prior to joining NPD, Gilbert was vice president of client solutions at SymphonyIRI, where he managed the Diageo and Kraft accounts. In addition to his role at SymphonyIRI, NPD said, Gilbert spent many years in the packaged goods industry in category management, sales development, and trade planning roles, working with such companies as Kellogg, Bayer, and Pinnacle Foods.
"Kevin's strong syndicated marketing research and point-of-sale background will certainly make our focus on a new home improvement POS service a reality," James said. "Our home improvement team looks forward to working with Kevin as we continue to build the business."