Macy's Works Magic With New Star-Studded Campaign
Posted on September 16, 2010 by
NEW YORK-This fall, Macy's takes magic to a whole new level with the launch of its "Find Your Magic" campaign.
"With more than 150 years of magic-making experience, Macy's is the place where everything comes together for our customers in fun and entertaining ways," said Martine Reardon, executive vice president of marketing for Macy's. "Our brand promises a magical experience everyday, whether that is the excitement of finding the perfect shoe or seeing a giant character balloon take flight on Thanksgiving Day, the magic of Macy's is evident in acts both big and small."
Calling it the "most ambitious commercial yet," Macy's said the new campaign will "give viewers a preview of the incredible spectacle behind Macy's everyday magical promise."
The campaign will feature Macy's stable of celebrity designers including Sean "Diddy" Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump. The stars intermingle with the Macy's staff who are busy stocking, rehearsing or fine-tuning elements of traditional events including Macy's Thanksgiving Day Parade, Macy's 4th of July Fireworks and Macy's Flower Show.