Macy’s to Build Omnichannel Fulfillment Center

PrintCINCINNATI-Macy’s is planning to build a direct-to-consumer fulfillment center near Owasso, Okla., to support the sales growth driven by its omnichannel strategy, according to a company statement.

Construction of the facility, which will measure 1.3 million square feet, is slated to begin in spring 2014, and operations will begin in April 2015, with the first orders scheduled to be shipped that summer.

Macy’s will invest more than $170 million in the facility, which will include the latest technology in material-handling equipment and warehouse management systems. When it is fully operational, it will employ about 1,500 full- and part-time associates throughout the year, and another 1,000 or more temporary workers will be hired each year to handle the expected higher level of orders during the holiday shopping season.

Terry Lundgren, Macy’s chairman, president and CEO, said, “The rapid growth of Macy’s direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently.” Lundgren added that Macy’s has built three major fulfillment centers over the past seven years, and rolled out fulfillment capability to 500 stores nationwide.