Macy's "Thinks Pink" in Oct.
Posted on October 1, 2013 by
Cuisinart's pink hand mixer
NEW YORK-Macy's is inviting America to "think pink" in an effort to draw attention, heighten awareness and raise funds in the fight against breast cancer. Throughout the month of October it will offer an array of commemorative pink products, including home merchandise.
"Macy's has been a long-time supporter of the breast cancer awareness movement, not only during the month of October, but throughout the year," said Martine Reardon, chief marketing officer for Macy's. "Our dedication to this cause has afforded us the opportunity to invite various partners to join the fight--from our vendors that design exclusive merchandise to employees who volunteer their time and, of course, to the customers who give generously through shopping at our stores. This year, in addition to our dedicated Pink Shop we are pleased to support the Ralph Lauren brand in their quest to raise awareness through the Pink Pony Fund and expand the offering to further the fight against breast cancer."
Macy's will once again host the online Pink Shop featuring a wide variety of pink product from numerous manufacturers, including Cuisinart and KitchenAid. It has also has joined forces with Pink Pony, Ralph Lauren's worldwide initiative in the fight against cancer, by offering a special collection of items at Pink Pony shops in 80 Macy's locations across the country, as well as on macys.com/pink. Twenty-five percent of the purchase price of Pink Pony products will benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation for causes devoted to cancer awareness, education and research.