NEW YORK–Macy’s and Bloomingdale’s have launched international shipping on their respective e-commerce sites, macys.com and bloomingdales.com, to 91 countries in Africa, Asia, Australia, the Caribbean, Europe, the Middle East, North and South America, expanding its home products as well as apparel and other categories of goods to a wider, global audience.
“International shipping will enable Macy’s to build upon its existing customer base beyond the United States by exposing our product offerings abroad,” said Kent Anderson, president of macys.com. “In 2010, non-U.S.- based shoppers accounted for 36 million visits to macys.com; the prospect of satisfying the demands of this consumer is an exciting business opportunity for us. It also provides Macy’s with a global platform on which to build our reputation as a source for great fashion and value.”
Bruce Berman, president of Bloomingdale’s Direct and CFO of Bloomingdale’s, said, “International shipping positions Bloomingdale’s as a world leader in the retail industry while increasing the visibility of our highly coveted merchandise assortment overseas.”
The Internet shopping experience on both macys.com and bloomingdales.com offers customers a seamless changeover from domestic to international view. International customers in participating countries will automatically be transitioned to their local currency as they browse the assortment. Once customers are finished selecting items for purchase, the system will automatically provide the final price for the merchandise, including all shipping-related costs. An important feature of this service, according to the retailers, is that an
exact quote of duties/tariffs that may pertain to the shipping of these goods will be available to the customer prior to completing the
Some home product categories and lines are exempt from international shipping, including furniture, mattresses and appliances.
The sister retailers have partnered with FiftyOne, a provider of international e-commerce services and infrastructure to U.S. retailers, on the program.