NEW YORK–The International Licensing Industry Merchandiser’s Association (LIMA) has scheduled three online presentations on developments in the licensing business.
On Sept. 28, Stan Madaloni and Jamie Warner, president and creative director and vice president of business development, respectively, of Mada Design, will discuss “Using Your Style Guide as a Branding and Marketing Tool.” The session will provide insights on how to create a style guide and how to use it in an effective licensing program.
On Oct. 12, “Valuing Your Brand and Licensing Property for Sale or Securitization” will be hosted by Wes Anson, chairman of Consor Intellectual Asset Management. This seminar will provide guidelines for determining the long-term value of intellectual-property assets in the marketplace.
“Managing Social and Environmental Compliance in the Supply Chain,” scheduled for Oct. 20, will highlight best practices of licensors and licensees in building collaboration with suppliers to support the management of social and environmental issues in manufacturing.