Kohl's Debuts Advertising Partnership With Oprah Winfrey
Posted on May 14, 2010 by
LOS ANGELES-Kohl's has struck an advertising partnership with the Oprah Winfrey Network (OWN) for the series "Your OWN Show: Oprah's Search for the Next TV Star."
The series is a nationwide search for television's next big star, with the winner to be awarded his or her own talk show on the OWN network. Online auditions begin today at oprah.com. The partnership with Kohl's will include a "presenting sponsorship" position on the series, with paid media, integrations, online and on-air exposure, tagged tune-ins and publicity. It will also have short, co-branded vignettes specially created for the new series.