Isaac Mizrahi New York Home to Launch in Multiple Categories
NEW YORK-An Isaac Mizrahi New York home collection will launch in Fall 2012 at brick-and-mortar stores with products across most home categories, including tabletop, housewares and textiles.
Xcel Brands, Inc. recently acquired the rights to the Isaac Mizrahi brand and has signed exclusive licensing agreements with Gibson Overseas for dinnerware, glassware, flatware, cookware and bakeware; Benson Mills for table linens; Jay Franco & Sons for bedding, bath and accessories; Isaac Jacobs International for picture frames; and Regal Home for window treatments. The two-tiered program will target better and best department stores, according to Robert D'Loren, chairman and CEO of Xcel, who described the fashion designer as "a creative genius and a media star." Mizrahi's program with QVC will continue.
D'Loren told HFN, "Home is something I am passionate about. I'm excited to work with Isaac on it." The home collection is part of a broader licensing effort that will include footwear, handbags, accessories and jewelry next fall, and denim, sportswear, outerwear and other apparel in spring 2013.
In a statement, Mizrahi, who is creative director for Xcel Brands, said of home, "Of all design, this is my favorite. By nature I'm a homebody so I think about these categories all the time. Good design is never more important than in the objects you surround yourself with. A beautiful happy home equals a beautiful happy life."
The home licensees were excited about their new venture with the designer. Sal Gabbay, president of Gibson Overseas said, "We're thrilled to be working with Xcel, uniting our expertise across all tabletop and housewares categories with the Isaac Mizrahi brand. Combining our perspectives on style and value makes this a truly exciting license partnership."
"The Isaac Mizrahi brand is 'the brand' for the current consumer with ageless looks for the up-to-date home," said Keith Levy, president and co-CEO of Benson Mills. "Our capabilities with their fashion will make a perfect marriage to have an incredible line of table linens. We believe the looks and designs of the Isaac brand are missing from the marketplace, and with our new joint venture we can make significant strides in this category."