Hudson’s Bay Launches Digital Group

Michael Burgess

Michael Burgess

TORONTO-Hudson’s Bay Co. has created HBC Digital, a group responsible for digital commerce and marketing across the entire company.

The retailer has named Michael Burgess, president of Saks Direct, as president of the new group. Burgess reports to the Hudson’s Bay Office of the Chairman.

HBC Digital is responsible for the digital commerce and marketing strategy and execution across Hudson’s Bay enterprise, in partnership with the company’s Saks Fifth Avenue, Lord & Taylor, Hudson’s Bay and HBC Outlets units. Richard Baker, Hudson’s Bay’s chairman and CEO, said, “HBC Digital will leverage our scale and will help unlock a great deal of opportunity across all of our businesses.”

Along with digital commerce, HBC Digital is also responsible for leading the digital marketing efforts throughout the Hudson’s Bay enterprise. “Working with each business unit, the HBC Digital team will bring HBC’s unique brands to life online,” a company statement said.