HSN Launches Multiplatform Holiday Campaign
HSN has debuted "More Amazing Gifts, One Amazing Destination," a multiplatform marketing campaign including an interactive scavenger hunts helping shoppers to discover gifts for the holiday season.
The campaign, which runs until Dec. 20, includes the "Amazing Gift Giveaway $150,000 Instant Win Game and Sweepstakes," a weekly game that crosses all of HSN's platforms: television, online, mobile and social media. Shoppers who play the game can receive promotional offers ranging from 10 to 15 percent off, $20 gift cards, free shipping and handling, and special holiday offers from Kraft Foods, the game's sponsor. In addition, HSN will conduct weekly online video "super challenges" to guide players as they hunt for clues to earn their chance for additional entries into the grand prize sweepstakes.
Among the gift items HSN is positioning in this campaign are home decor collections from Nate Berkus, Joy Mangano, Jenny McCarthy and Vern Yip.