Ethan Allen Expands to Montreal, Brussels
Posted on November 30, 2012 by
DANBURY, Conn.-Ethan Allen Interiors continues its international expansion with the opening of Design Centers in Montreal and Brussels.
Located in the upscale Les Cours Mont-Royal shopping center, the nearly 10,000 square-foot Design Center in Montreal opened on Nov. 28. The company launched its first-ever bilingual e-commerce website, ethanallen.ca, to coincide with the opening. Ethan Allen has had a presence in Canada for over a decade and plans to continue its expansion into other Canadian markets, the company said.
"As an UNESCO City of Design, Montreal made perfect sense for the expansion of a design-focused brand such as ours," said Ethan Allen Chairman, President and CEO Farooq Kathwari. "We chose the Montreal location because it's in the center of the city, where our clients shop, and because we believe that the style-seekers there will relate well to our luxury made affordable approach to interior design."
Ethan Allen will also make its entry into the European market with a Design Center in Brussels, opening Dec. 7. That Design Center will serve as a springboard for further expansion in Europe. The company said it will use its presence at Maison & Objet trade show in Paris in January "to generate excitement, build interest within the European design community, and draw potential partners." In 2013 the company will also launch a European website.
"We chose Brussels for our European debut because it is truly in the center of Europe and our grand, three-story showplace on beautiful, historic Sablon/Zavel Square because it is at the center of the Brussels design community," Kathwari said.
The new Design Centers in Montreal and Brussels bring the number of international Ethan Allen locations to nearly 100.