DALLAS–Brobe, a robe with a built-in bra for personal and medical use, is the winner of The Next Big Thing, a contest sponsored by Dallas Market Center and held during the Dallas Total Home & Gift Market.
The Next Big Thing is a national search for the best new products from throughout the country. Brobe, designed by Allison Schickel, was selected from three contest finalists including Accessory Connectz and PotBra. The prize includes $2,500 cash, exhibit space at the January 2013 Total Home & Gift Market, a feature profile in one of Dallas Market Center’s publications, and consultations from industry experts regarding branding, public relations, visual merchandising and more. This year’s judges were Andrea Lillo, fashion editor, Home Furnishings News; Carol Hicks Bolton, owner, Antiquities Laboratoire de Design; Deric Salser, founder, IV Pole Pals and former The Next Big Thing winner; and Rawlins Gilliland, retail consultant. The Brobe was selected based on a combination of judges’ feedback as well as popular vote via Dallas Market Center’s Know It All blog.
“We’re thrilled to have the opportunity to introduce Brobe to the marketplace and look forward to working with them over the next several months as they build on their success,” said Bill Winsor, president and CEO, Dallas Market Center.