Boire Tabbed to Head Sears Holdings Merchandising and Store Formats

Ron Boire

Ron Boire

HOFFMAN ESTATES, Ill.–Sears Holdings has named Ron Boire, former president and CEO of specialty retailer Brookstone, as executive vice president, chief merchandising officer and president of Sears and Kmart formats.

In a company statement, Sears Holdings CEO Lou D’Ambrosio said Boire’s hiring is another step for the Sears-Kmart parent in transforming its business model into one integrating brick-and-mortar retailing with online sites, customer services and mobile capabilities. “By attracting someone with Ron’s significant experience in retail, merchandising and product development as well as in leading companies through turnarounds, we’re adding a key talent in accelerating our transformation,” D’Ambrosio said.

Boire has assumed charge over the merchandising and retail stores for both Sears and Kmart. He is also responsible for working with the Sears Holdings leadership team toward integrating the store, online, services and mobile experiences for shoppers and members of the Sears Shop Your Way Rewards program.

In announcing Boire’s appointment, D’Ambrosio said the company will continue to make the “hard choices necessary to turn our business around going forward.” Last week, Sears Holdings announced that it would close from 100 to 120 underperforming Sears and Kmart stores in light of poor sales during the fourth quarter.

Boire had served as Brookstone’s head since 2009. Prior to that, he had held executive posts with Toys “R” Us and Best Buy.

In a statement, Brookstone said Jackson Tai, its chairman, will serve as interim president and CEO while the company conducts a search for Boire’s permanent successor. The company has also named James M. Speltz, previously vice president of business development of business development and supply chain, as vice president and chief operating officer.