SEATTLE–Flash site retailer HauteLook’s Adam Bernhard is stepping out of the CEO role and day-to-day operations. He will remain with HauteLook, which is owned by Nordstrom, in an advisory capacity as founder. No CEO will be appointed in Bernhard’s place.
Terry Boyle will continue to lead the business as president of HauteLook, reporting to Jamie Nordstrom, president of Nordstrom Direct.
Since Nordstrom purchased HauteLook almost three years ago, Bernhard has helped take the business from just over four million members to more than 14 million, while achieving impressive sales growth, the company said. Boyle started with the company as chief operating officer/chief financial officer in 2008, and has been a key contributor to HauteLook’s senior leadership, the company added.
“Since Adam started this business in 2007, he has worked tirelessly to build a great team and bring a compelling shopping experience to his customers,” said Nordstrom. “Even after selling the business to us, his commitment to scaling the business and bringing it to profitability never wavered. Adam and his team have more than held up their end of the bargain, and we are thrilled to be in a position where he can pass the reins to Terry and focus on some new opportunities for us.
“HauteLook is performing well—the business is growing, it’s profitable, and Adam has built a strong team,” Nordstrom continued. “While we’re sad to see Adam step out of this role, we look forward to continuing to collaborate with him as we move forward and develop additional capabilities to better serve customers.”
Bernhard added, “It has been an unbelievable journey to grow HauteLook from a four-person startup into the thriving division of Nordstrom that it is today. Although I’m eager for the new opportunities to come, HauteLook will always be my pride and joy.”