In this newly created position, August is in charge of all direct-marketing efforts for the retail Web site, including online, catalog, affiliate, customer-relations management, portals and partnerships. He also oversees all customer analytics and database modeling.
August reports directly to the board of directors of Camelot Venture Group, owner of Sharperimage.com.
Before joining the company, August was operating vice president of customer marketing for Brookstone. Sharperimage.com was launched in October 2009.