Amazon a Consumer Favorite, Says NRF Survey

Amazon.comWASHINGTON-Amazon.com is the number one e-commerce site among consumers and retail industry executives from the standpoint of both “favorite” and “most admired,” according to surveys of members of both the National Retail Federation and shop.org, NRF’s Web division.

In the survey of consumers asking which is their favorite online retailer, consumers put Amazon on top as the website on which they shop most often for both apparel and non-apparel items. Finishing second was walmart.com, followed by ebay.com, kohls.com, bestbuy.com and target.com. This study was conducted by Stores Media, NRF’s publishing and communications arm, and Prosper Insights and Analytics.

The “most admired” e-commerce site survey—conducted by shop.org and Stores Media, and querying retailers, retail industry partners and industry experts—found that respondents admire Amazon, modcloth.com, onekingslane.com, poppin.com and sephora.com because they “share many of the same priorities: innovation, social responsibility, customer-centric culture, quality of products and service, supply chain efficiency, the ability to capture and retain customers, and financial soundness,” an NRF statement said.