Pantone, a company that knows a thing or two about color, has proclaimed turquoise to be the hue of the year for 2010. Whether envisioned as a tranquil ocean surrounding a tropical island, or a classic ?57 Chevy, the blue/green combo offers an effective escape from the everyday troubles of the world, according to Pantone. With both warm and cool undertones, Turquoise pairs nicely with any other color in the spectrum, Pantone said.
Everybody always talks about brands, but nobody knows how to build one … until now. Taschen, the book publisher known for its amazingly packaged offerings in a wide variety of fields ?from art to marketing to erotica?has published Brand Identity Now, a case-study reference on the strategy and tactics of brand building. Over 150 examples are included on 384 pages, from New York?s new Museum of Art and Design to the Obama campaign of 2008. And it?s brand new. taschen.com
Consumers can experience the Wateford brand in a whole new way with ?Clink Clink,? a new iPhone application. Users can raise a digital Waterford glass and send entertaining toasts, publish toasts to Facebook walls?and receive exclusive offers from Waterford. Over 100 new and traditional tastes are available for events such as weddings and New Year.