HILLSBOROUGH, N.C.–Tabletop company Vietri’s January 2012 catalog has been named a Silver ADDY award winner by the American Advertising Federation.
The ADDY Awards are conducted annually and recognize excellence in the art of advertising and creative communications. Among more than 300 entries submitted by more than 60 local entrants,
Vietri was awarded the Silver Award in the category of sales promotion for its work on its 2012 catalog redesign in the Raleigh/Chapel Hill/Durham market.
Vietri’s 2012 catalog debuted a total redesign, including new photography, a greater focus on product detail through larger images, and an improved layout for easier usability, the company said. “We are honored to be recognized by the ADDY Awards along with the most talented marketing masterminds in our community,” said Susan Gravely, Vietri founder and CEO. “We were impressed by the extraordinary work of all entries submitted and we strive to continue to achieve greater success with all of our marketing efforts.”