TROY, N.C.—An interior design blogger with a loyal following has partnered with Capel Rugs to debut a new licensed collection of rugs, which will debut officially at April’s High Point Market. Known as Coco, the blogger behind the decor and interior design blog COCOCOZY, she has designed textiles before, but this will be her first rug collection.
Coco previewed a few of the new rugs at her booth at last week’s New York International Gift Fair, as well as announced the collaboration on her blog. The initial launch will consist of five collections of Indo-Tibetan handknotted designs, which are translated from her existing textile collections. Offered in four sizes, a 5-by-8 will retail for $799.
Capel’s Tami Watras, vice president-product and creative director, liked Coco’s design sense and style, and decided to reach out to her to see if she was interested in collaborating on a rug collection—the first time a company has partnered with a blogger before, Watras believes. But it makes sense: “We’re not doing things the same way anymore.”
In addition, “Coco has great style; she’s very funny,” Watras said. Coco was already designing pillows and textiles—“she was just missing rugs...It was a natural for us.”
“I think rugs are such an important part of home design,” Coco said. “A beautiful rug can create a solid foundation for the look of any room...I am beyond thrilled to now have rugs as part of the COCOCOZY collection...This entire experience has been fantastic.”
And Coco fits perfectly with Capel’s other licensed designers: Genevieve Gorder and Kevin O’Brien. “They’re all true designers,” Watras said. “Everyone comes to the table with different expertise.”