STURTEVANT, Wis.-Andis has named Tracy DeRose to the newly created position of marketing communications manager.
In her new role, DeRose is responsible for developing and implementing advertising, social-media, public-relations and website strategies intended to increase sales of Andis products. She also works with the sales and marketing team to expand the company’s presence at trade shows. She reports to Karen Formico, vice president of marketing.
Before joining Andis, DeRose served as retail account manager and senior client-services manager at New Concepts in Marketing, a national agency that specializes in consumer programs for retailers. Overall, she has had nearly 18 years experience in marketing.