Rogaska launched Rogaska Crystal Luxe at last month’s Tabletop Show, a new grouping of crystal stemware and barware in a variety of modern shapes and finishes, all geared towards a younger market.
It is a step up, price-wise, from the opening-price-point Celebrations collection, which is also new.
“Identifying and capturing a new generation of buyers is key in our continued growth, but we also recognize consumer loyalty and feel the overall collection is one that will appeal to a broader audience,” said Bostjan Leskovar, president of Rogaska America.
Added Brent McDaneld, vice president of sales and marketing, “It’s an exciting time for Rogaska Crystal in this last quarter of the year as we start to implement our new positioning in order to appeal to the younger more contemporary buyer and through strategic design, aesthetic and packaging. We will fill the gap on the sales floor at major retailers.”
Prices for the Crystal Luxe line are roughly $85 to $100 for a set of two glasses, compared with $50 in the Celebrations line.